# MEWE / 米未设计联盟

- ID: 57
- URL: https://www.stoyard.com/works/57
- English URL: https://www.stoyard.com/en/works/57
- Year: 2007
- Cover: https://static.glabcms.stoyard.com/stoyard/project/cover/20241231/qzsjgi6bst8.jpg
- Categories: 行业领域:艺术与文化、建筑与设计, 技术解决方案:网站整体解决方案
- English Categories: Type of industry field:Arts & Culture、Design & Architecture, Technical Solutions:Full-Service Website Solution
- Author: STOYARD
- English Author: STOYARD
- Publish: 2018-07-26
- Editor: STOYARD BEIJING

## 中文主体

### 项目简介

MEWE设计联盟是2003年由中央美术学院平面设计专业毕业生广煜、刘治治、何君在北京联合创立的独立平面设计联合体,是中国当代平面设计发展史上极具里程碑意义的创作团体,彻底打破了彼时国内商业设计同质化、套路化的创作僵局。

MEWE并非商业化设计公司,而是三位新锐设计师自发组建的创作共同体,核心是共享创作理念、联合开展设计实践与艺术探索。在国内独立设计尚未普及的年代,MEWE率先引入国际化的现代平面设计思维,摒弃花哨繁复的视觉风格,主打理性极简、网格秩序、观念先行的设计语言,高度重视文字排版、视觉层级与设计逻辑,聚焦文化展览视觉、书籍装帧、主题海报、独立出版物等文化类设计创作。

MEWE的出现,重塑了国内年轻设计师的创作审美,推动中国平面设计从传统商业美工模式,转向独立、观念化、专业化的当代设计赛道,为新生代独立设计工作室的发展奠定了重要基础。凭借先锋的创作理念与优质作品,团队快速成为国内新锐设计的标杆,引领了一代人的平面设计审美变革。

[Video](https://static.glabcms.stoyard.com/stoyard/gallery/20261010/kpd42dov90h.mp4)

[Video](https://static.glabcms.stoyard.com/stoyard/gallery/20261010/frlv2b27zjf.mp4)

![](https://static.glabcms.stoyard.com/object/20180726/68dn04817y.png)

2006年文

MEWE设计联盟的成员,来自视觉艺术的不同领域,人们希望在"集合"的状态下或许可以改变一些当下设计的面貌,这里提到的是MEWE之中有关平面设计的三个人,他们有着大至相近的教育背景。却有着各自不同的设计取向,三个人的工作,几乎涵盖了平面设计的所有方面。"这是一个推导的过程,结果众所周知,所有人想见到的,是你如何智慧地将一切的放在恰切的位置。"我们之中有人这样说

米未设计联盟网站, 米未设计联盟, MEWE design aiilance, MEWE设计联盟, 米未设计工作室, 广煜, 何君, 刘治治, MEWE, 设计师, 平面设计

![](https://static.glabcms.stoyard.com/object/20180726/uia8lj64kg8.png)

## English Content

### Introduction

MEWE Design Alliance is an independent graphic design consortium jointly founded by Guangyu, Liu Zhizhi and he Jun, graduates of the graphic design major of the Central Academy of Fine Arts in Beijing in 2003. It is a landmark creative group in the history of contemporary graphic design in China. It completely broke the creative deadlock of homogenization and routine of domestic commercial design at that time.

MEWE is not a commercial design company, but a creative community formed spontaneously by three new designers. The core is to share creative ideas and jointly carry out design practice and artistic exploration. In the era when independent design has not yet been popularized in China, MEWE took the lead in introducing international modern graphic design thinking, abandoning fancy and complicated visual style, focusing on rational minimalism, grid order and concept-first design language, attaching great importance to text typesetting, visual hierarchy and design logic, and focusing on cultural exhibition vision, book binding, theme posters, independent publications and other cultural design creations.

The emergence of MEWE has reshaped the creative aesthetics of young domestic designers, promoted Chinese graphic design from the traditional commercial art model to an independent, conceptual and professional contemporary design track, and laid an important foundation for the development of the new generation of independent design studios. With pioneering creative ideas and high-quality works, the team has quickly become a benchmark for cutting-edge design in China, leading a generation of graphic design aesthetic changes.

[Video](https://static.glabcms.stoyard.com/stoyard/gallery/20261010/kpd42dov90h.mp4)

[Video](https://static.glabcms.stoyard.com/stoyard/gallery/20261010/frlv2b27zjf.mp4)

![](https://static.glabcms.stoyard.com/object/20180726/68dn04817y.png)

2006

MEWE design alliance members, from different fields of visual arts, people hope that in the "collection" of the state may be able to change some of the current design of the face, here is mentioned in the MEWE graphic design of the three people, they have a large to similar educational background. However, they have different design orientations. The work of three people covers almost all aspects of graphic design. "This is a process of derivation, and the result is well known, and what everyone wants to see is how intelligently you put everything in place. "Some of us say so

Miwei Design Alliance Website, Miwei Design Alliance, MEWE design aiilance, MEWE Design Alliance, Miwei Design Studio, Guang Yu, He Jun, Liu Zhizhi, MEWE, Designer, Graphic Design

![](https://static.glabcms.stoyard.com/object/20180726/uia8lj64kg8.png)