# Flexiv 非夕科技 / 智能机器人品牌全球官网 - ID: 388 - URL: https://www.stoyard.com/works/388 - English URL: https://www.stoyard.com/en/works/388 - Year: 2025 - Cover: https://static.glabcms.stoyard.com/stoyard/project/cover/20240701/x5xe2g7kbd.png - Categories: 大型品牌官网定制, 细分行业头部, 先进制造, 视频、动态图形、动画设计 - English Categories: Office Website SOLUTION, Leading companies in the industry, Advanced Manufacturing, Motion Graphics - Author: 葛熙呈 - English Author: Xicheng Ge - Publish: 2023-07-07 - Editor: STOYARD BEIJING - External Link: https://flexiv.cn/ ## 中文主体 ### 项目简介 Flexiv（非夕）是一家全球技术领先的通用智能机器人公司，专注于研发、生产集工业级力控、计算机视觉和人工智能技术于一体的自适应机器人 产品，为不同行业的客户提供基于非夕机器人系统的整体、创新性的解决方案和服务。 我们为其设计了全新的品牌官网，从三维、应用、市场等多个角度出发，通过更有质量、更具冲击的视觉画面表现产品本身的工业美感。 [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20230829/wtgb14c2wd.mp4) 1.项目背景 非夕于2016年成立，核心创始团队来自斯坦福大学机器人和人工智能实验室，目前已在硅谷、上海、北京、深圳、佛山、台湾、新加坡等地区设立办公室。 Flexiv（非夕）的目标是成为工业 4.0 时代的引领者，通过持续的技术创新和卓越的服务，推动全球制造业和其他行业的智能化发展。Flexiv（非夕）致力于将自适应机器人技术应用于更广泛的领域，为人类的生产和生活带来更大的便利和价值。 智能机器人市场呈现出个性化、柔性化、协同化的发展趋势。客户对机器人的需求越来越多样化，要求机器人能够适应不同的生产环境和任务需求。同时，机器人与其他生产设备、信息系统的协同也变得越来越重要。 基于市场竞争情形，我们想要通过网站这一数字平台为企业赋能，那么就要在设计中不遗余力地突出企业优势，如强大的技术实力，产品通用性，创新能力，服务质量等。       2.网站框架规划 网站框架需要反复打磨，以达到最优的使用体验。首先，导航结构应清晰明了，使用户能够轻松找到所需信息。主导航条应包含主要产品或服务类别，同时提供搜索框以便用户快速查找特定信息。 整个网站的信息丰富，提供了公司、产品和服务的全面信息。如简介、新闻动态、客户案例、常见问题解答（FAQ）等内容，以满足用户的信息需求。针对现在移动用户的使用习惯，网站采用响应式设计，满足所有场景下用户的使用体验。 网站的色彩方案、字体、字号比例变化等细节设定也是在规划初期完成。  设计之初，我们需要对信息进行拆解重组，将企业的需求转化成大量数据，用来支撑整个网站的骨架和血肉。我们将官网项目拆分成了三个过程，市场及品牌调研、UX及框架的搭建、设计深化，这个过程为我们确定整个项目的设计方向，我们甚至可以在此阶段，对整个项目进度进行精准把控。 [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20230829/4tbdfolgt46.mp4) 3.探寻产品更深的含义 产品是企业的核心，我们对企业的解读，归根究底是对产品本身的理解。因此在设计中，我们会强调产品的特点和优势。在官网中突出展示展示公司的产品和服务，重点展示其独特性和优势。在设计过程中，要确保产品介绍、功能演示、应用场景等内容得到突出展示。 有逻辑地列出产品详细信息，产品页面需要提供详细的产品信息，包括功能特性、技术规格、定价策略等。这样，潜在客户能够充分了解产品并做出购买决策。 产品页是产品型网站最为核心的部分，在充分了解了产品的整体结构后。我们着手做了卖点的拆分，针对每个卖点我们分别设计了icon、动态素材、高清渲染图等，更好的辅助展现。同时在一些对应的卖点处也加入了实机应用的素材。 [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20230815/8p9zzljn4xs.mp4) 4.3D完美演绎动态细节 与传统的静态图片相比，3D技术渲染更具交互性。所以，我们选择借助搭建模型场景，通过三维虚拟高度还原产品动态形式来展现机器人的运动轨迹和细节，模拟出真实的光照和材质效果，又运用混剪的方式，串联公司产品。 这意味着客户可以在未实际接触产品的情况下，通过官网上的3D渲染图像对产品有一个非常真实的感受。 更广泛地角度考虑，通过3D技术模拟出的产品动态，对于企业营销也有很好的效果，这种高科技的展示方式不仅可以吸引客户的注意力，还可以让客户更深入地了解产品的特点和优势。从而有助于提高产品的销售量和市场占有率。 [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20230829/ynvqwu3r70h.mp4) 5.卖点拆分增强产品说服力 我们还做了卖点的拆分，将产品的优势以更具体、更明确的方式呈现出来，这有助于增强产品的说服力。针对每个卖点我们分别设计了icon、动态素材、高清渲染图等，更好的辅助一系列产品的展现，突出产品差异化。同时在一些对应的卖点处也加入了实机应用的素材帮助用户更清晰地了解产品。 将产品卖点部分进行细化处理，也是希望企业可以通过对卖点的持续跟踪和分析，发现用户对产品的反馈和意见，从而为产品迭代和创新提供方向。不断改进和优化产品，有助于保持竞争优势和满足市场变化的需求。 [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20230829/vxg6tr4xwv.mp4) 6.企业活动 随着工业4.0的推进和全球制造业的转型升级，工业机器人市场的需求不断增长。同时，医疗保健、物流、农业等领域也对自适应机器人技术提出了越来越高的要求，Flexiv（非夕）公司的自适应机器人产品有望在这些领域得到广泛应用。 2023年9月19日-9月23日，中国国际工业博览会（简称“工博会”）在国家会展中心（上海）举行。时隔两年，工博会再次回归，非夕科技带着满满创新科技和诚意亮相。    ## English Content ### Introduction Flexiv (skarn) is one of the world's leading technology of general intelligent robot company, focus on research and development, production set of industrial control, computer vision and artificial intelligence technology, which integrates adaptive robot products, for customers of different industries based on the evening of robot system, innovative solutions and services as a whole. we design a new brand for its website, from the perspective of three-dimensional, application, market and so on, through the more quality, more impact of visual image of the product itself industrial aesthetic feeling. [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20230829/wtgb14c2wd.mp4) 1. Project background Founded in 2016, Fexi's core founding team comes from Stanford University's Robotics and Artificial Intelligence Lab, and now has offices in Silicon Valley, Shanghai, Beijing, Shenzhen, Foshan, Taiwan, Singapore and other regions. Flexiv aims to be a leader in the era of Industry 4.0, driving the development of intelligence in manufacturing and other industries worldwide through continuous technological innovation and service excellence. Flexiv is committed to applying adaptive robotics technology to a wider range of fields, bringing greater convenience and value to human production and life. The intelligent robot market shows a trend of personalized, flexible and collaborative development. Customer demand for robots is increasingly diverse, requiring robots to be able to adapt to different production environments and task requirements. At the same time, the collaboration between robots and other production equipment and information systems is becoming more and more important. Based on the market competition situation, we want to empower the enterprise through the digital platform of the website, then we must spare no effort to highlight the advantages of the enterprise in the design, such as strong technical strength, product versatility, innovation ability, service quality and so on.       2. Website framework planning The framework of the website needs to be polished repeatedly to achieve the optimal user experience. First, the navigation structure should be clear so that users can easily find the information they need. The main waybill should contain the main product or service category and provide a search box to allow users to quickly find specific information. The entire website is informative and provides comprehensive information on companies, products and services. Such as introduction, news, customer cases, frequently asked questions (FAQ) and other content to meet the information needs of users. According to the usage habits of mobile users, the website adopts a responsive design to meet the user experience in all scenarios. The details of the site's color scheme, fonts, and size ratio changes are also completed in the early stages of planning.  At the beginning of the design, we need to disassemble and reorganize the information, and transform the needs of the enterprise into a large amount of data, which is used to support the skeleton and flesh of the entire website. We divided the official website project into three processes, market and brand research, UX and framework construction, design deepening, this process for us to determine the design direction of the entire project, we can even at this stage, the entire project schedule for accurate control. [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20230829/4tbdfolgt46.mp4) 3. Explore the deeper meaning of the product Product is the core of the enterprise, our interpretation of the enterprise, in the final analysis, is the understanding of the product itself. Therefore, in the design, we will emphasize the characteristics and advantages of the product. Highlight the company's products and services in the official website, focusing on their uniqueness and advantages. In the design process, make sure that the product introduction, function demonstration, application scenarios and other content are highlighted. Logical list of product details, product pages need to provide detailed product information, including features, technical specifications, pricing strategy, etc. In this way, potential customers can fully understand the product and make purchasing decisions. The product page is the most core part of the product website, after fully understanding the overall structure of the product. We started to split the selling points, and for each selling point, we designed ICONS, dynamic materials, high-definition renderings, etc., to better assist the display. At the same time, some corresponding selling points have also added material for real machine applications. [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20230815/8p9zzljn4xs.mp4) 4.3D perfectly interprets dynamic details 3D rendering is more interactive than traditional static images. Therefore, we choose to build a model scene, through the three-dimensional virtual highly restore the dynamic form of the product to show the trajectory and details of the robot, simulate the real lighting and material effects, and use the mixed cutting method to series the company's products. This means that customers can get a very real feel for the product through the 3D rendered images on the website without actually touching the product. From a broader perspective, the product dynamics simulated by 3D technology also have a good effect on corporate marketing. This high-tech display can not only attract customers' attention, but also allow customers to have a deeper understanding of the characteristics and advantages of the product. Thus help to increase the sales and market share of products. [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20230829/ynvqwu3r70h.mp4) 5. Selling points split to enhance product persuasion We have also done a split of selling points to present the advantages of the product in a more specific and clear way, which helps to strengthen the persuasive power of the product. For each selling point, we designed ICONS, dynamic materials, high-definition renderings, etc., to better assist the display of a series of products and highlight product differentiation. At the same time, some corresponding selling points have also added real machine application materials to help users understand the product more clearly. The detailed processing of the selling point of the product is also hoped that the enterprise can find the user's feedback and opinions on the product through the continuous tracking and analysis of the selling point, so as to provide the direction for product iteration and innovation. Continuous improvement and optimization of products helps to maintain competitive advantage and meet the changing needs of the market. [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20230829/vxg6tr4xwv.mp4) 5. Corporate activities With the advancement of Industry 4.0 and the transformation and upgrading of the global manufacturing industry, the demand for industrial robots is growing. At the same time, there is an increasing demand for adaptive robotics technology in healthcare, logistics, agriculture and other fields, and Flexiv's adaptive robotics products are expected to be widely used in these fields. From September 19 to September 23, 2023, the China International Industry Expo (CIIF) will be held at the National Convention and Exhibition Center (Shanghai). After a gap of two years, the fair returned again, Feixi technology with full of innovative technology and sincerity.   