# 方正字库 / 只做汉字文化传承的品牌官网 - ID: 348 - URL: https://www.stoyard.com/works/348 - English URL: https://www.stoyard.com/en/works/348 - Year: 2022 - Cover: https://static.glabcms.stoyard.com/stoyard/project/cover/20220425/oih1k598l7.jpg - Categories: 大型品牌官网定制, 上市公司, 建筑与设计 - English Categories: Office Website SOLUTION, Listed Company, Design & Architecture - Author: STOYARD - English Author: STOYARD - Publish: 2022-04-24 - Editor: STOYARD SHANGHAI ## 中文主体 ### 项目简介 2018年，方正字库委托我们整体策划，搭建方正字库生态链，为设计师以及字体爱好者创造舒适便捷的用字环境。我们先后完成“字+”字体软件、字体交流分享社区以及方正字库官网几个项目。我们尝试构建一个多元的网络，能够透过字体向所有使用者细致入微地传递品牌价值，并传承汉字文化。  近年，信创产业高速发展，已成为国家经济高质量发展的支撑力量，催动信息服务技术的相关产品和解决方案在各领域应用加速落地。这其中，中文字库便是信息服务技术在汉字文化领域的全新表现形式，是汉字书写文化在数字化时代焕发生机的重要工具。 在这样的大背景下，方正字库作为专业的中文字体厂商，在面对全球经济一体化的大趋势以及网络出版、跨媒体传播的崭新要求时，积极转变思维，以生态共建为核心理念，为用户提供美观、高效、全面的用字服务。 目前，在国内有近90%的报社、出版社、印刷厂每天使用方正字库排印大量的报纸、书籍、杂志、教材、文件、包装等，在海外使用中文的报刊中，这个比例也已经达到80%，毫不夸张地说，方正字库是市场上使用最多的中文字库产品。 [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20220614/iurqhjls5nm.mp4) 基于此次方正字库的数字化需求，我们为其策划并落地了网站项目，对每一个功能和视觉元素进行了定制设计。 网站被划分为五个部分，首页、发现、活动、字体、商业频道。其中首页Banner是一系列方正字体在设计中的应用案例，开门见山地展示出字体在设计中的重要作用。 下拉页面可以看到“发现”栏目的部分作品封面，在这一栏目中注册后的设计师及爱好者可以上传自己的作品，通过作品阐述方正字体与自己的不解之缘，既可用于作品展示又可用于同行交流，逐渐形成一个社区圈子，而企业也可以通过这种互动达到网站引流和推广的效果。 [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20220614/4k2xrrmaahv.mp4) 由于我们团队本身就汇集了一批经验丰富的设计师，他们是方正字库的使用者和受益者，对字体有高敏感度与审美能力，再加上字体开发的经验，所以我们具备天然的策划优势。 前期，我们从设计师那里收集了许多真实反馈，根据他们的使用习惯、体验以及需求，反复推敲，最后融合到细节设计中，这些反馈也得到方正字库的肯定与支持。所以我们这次项目的数字化方案是“有血有肉”的，能高度贴合用户需求。     “字体”是企业的核心产品，我们在这一版块的设计上下足了功夫。 首先，我们优化了搜索功能，方便用户快速找到想要的字体。其次，由于方正字库资源庞大，我们又增加多个规格来帮助用户在字体库精准地查找目标。同时，我们设计了三种字体展示方式，即图片、列表和网格，最大限度地满足不同用户的浏览习惯。我们还设置了可滑动控制的字体大小进度条，清晰精准地展示字体的不同状态。 当点击具体的字体时，光标所经过的地方，我们可以看到字体结构，在同一页面，他可以快速进行购买版权以及下载的操作。这些细致入微的策划，都是在为用户提供更为便捷、人性化的体验。 [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20220614/jdzwbi0p28c.mp4) 网站内容结构中，“社区”是十分重要的组成部分，我们甚至专门策划设计了一个新的项目（字+字体交流分享社区），用来丰富其内容，增加趣味性与深度，从而推动大众积极参与。  社区必然是活跃而灵动的，不同于网站其他内容的严肃、专业、克制，社区多了些生机勃勃的幽默气氛。它像网站的一个通道，向外输出产品与解决方案，向内引入无数新鲜的声音，这些声音将会为品牌发展带来无尽的可能性和启发。  自2018年起，我们已经为方正字库设计了“字+ ”字体软件，搭建了“字+”字体交流社区以及方正字库网站，我们在与对方团队合作交流的过程中，也收获到了许多新颖的理念与观念。  我们希望网站最终能匹配企业的伟大愿景，“中国人、方正字”，能彰显出这六个字所蕴含的自信与格局。我们希望通过简约克制的视觉和细致入微的交互体验，真正地透过字体给读者更多关爱，传递品牌价值。 ## English Content ### Introduction In 2018, Founder Fonts entrusted us with overall planning to build an ecological chain of Founders Fonts, creating a comfortable and convenient font environment for designers and font lovers. We have successively completed several projects of "Zi+" font software, font exchange and sharing community, and the official website of Founder Font Library. We try to build a diverse network that can convey the brand value to all users in a nuanced way through fonts, and inherit the culture of Chinese characters.  In recent years, the rapid development of the Xinchuang industry has become a supporting force for the high-quality development of the national economy, urging the accelerated application of information service technology-related products and solutions in various fields. Among them, the Chinese character library is a new form of information service technology in the field of Chinese character culture, and an important tool for the revitalization of Chinese character writing culture in the digital age. Against such a background, Founder Font Library, as a professional Chinese font manufacturer, actively changes its thinking in the face of the general trend of global economic integration and the new requirements of online publishing and cross-media communication, and takes ecological co-construction as the core concept. Provide users with beautiful, efficient and comprehensive word service. At present, nearly 90% of newspapers, publishing houses and printing factories in China use the Founder Font Library to print a large number of newspapers, books, magazines, teaching materials, documents, packaging, etc. every day. Among overseas newspapers and periodicals using Chinese, this proportion has also reached 80%. %, it is no exaggeration to say that Founder Font Library is the most used Chinese font library product on the market. In recent years, the rapid development of the Xinchuang industry has become a supporting force for the high-quality development of the national economy, urging the accelerated application of information service technology-related products and solutions in various fields. Among them, the Chinese character library is a new form of information service technology in the field of Chinese character culture, and an important tool for the revitalization of Chinese character writing culture in the digital age. Against such a background, Founder Font Library, as a professional Chinese font manufacturer, actively changes its thinking in the face of the general trend of global economic integration and the new requirements of online publishing and cross-media communication, and takes ecological co-construction as the core concept. Provide users with beautiful, efficient and comprehensive word service. At present, nearly 90% of newspapers, publishing houses and printing factories in China use the Founder Font Library to print a large number of newspapers, books, magazines, teaching materials, documents, packaging, etc. every day. Among overseas newspapers and periodicals using Chinese, this proportion has also reached 80%. %, it is no exaggeration to say that Founder Font Library is the most used Chinese font library product on the market. [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20220614/iurqhjls5nm.mp4) Based on the digital requirements of Founder Font, we planned and implemented a website project for it, and customized design for each function and visual element. The website is divided into five sections, Home, Discovery, Events, Fonts, and Business Channels. Among them, the homepage banner is a series of application cases of Founder fonts in design, which directly shows the important role of fonts in design. Pull down the page to see the cover of some works in the "Discovery" column. Designers and enthusiasts who have registered in this column can upload their own works, and explain the indissoluble bond between Fangzheng fonts and themselves through the works, which can be used for works. The display can also be used for peer communication, gradually forming a community circle, and enterprises can also achieve the effect of website drainage and promotion through this interaction. Based on the digital requirements of Founder Font, we planned and implemented a website project for it, and customized design for each function and visual element. The website is divided into five sections, Home, Discovery, Events, Fonts, and Business Channels. Among them, the homepage banner is a series of application cases of Founder fonts in design, which directly shows the important role of fonts in design. Pull down the page to see the cover of some works in the "Discovery" column. Designers and enthusiasts who have registered in this column can upload their own works, and explain the indissoluble bond between Fangzheng fonts and themselves through the works, which can be used for works. The display can also be used for peer communication, gradually forming a community circle, and enterprises can also achieve the effect of website drainage and promotion through this interaction. [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20220614/4k2xrrmaahv.mp4) Since our team itself has brought together a group of outstanding designers, they are users and beneficiaries of the Founder font library. They have high sensitivity and aesthetic ability to fonts, and experience in font development, so we have natural planning advantages. In the early stage, we collected a lot of real feedback from the designers. According to their usage habits, experience, and needs, we repeatedly scrutinized them, and finally integrated them into the detailed design. These feedbacks have also been affirmed and supported by Founder Fonts. Therefore, the digital solution of our project is "flesh and blood", which can highly meet the needs of users. Since our team itself has brought together a group of outstanding designers, they are users and beneficiaries of the Founder font library. They have high sensitivity and aesthetic ability to fonts, and experience in font development, so we have natural planning advantages. In the early stage, we collected a lot of real feedback from the designers. According to their usage habits, experience, and needs, we repeatedly scrutinized them, and finally integrated them into the detailed design. These feedbacks have also been affirmed and supported by Founder Fonts. Therefore, the digital solution of our project is "flesh and blood", which can highly meet the needs of users.     "Font" is the core product of the company, and we have made great efforts in the design of this section. First of all, we have optimized the search function so that users can quickly find the font they want. Secondly, due to the huge resources of the Founder font library, we have added several specifications to help users accurately find the target in the font library. At the same time, we designed three font display methods, namely pictures, lists and grids, to maximize the satisfaction of different users' browsing habits. We also set up a swipeable font size progress bar to clearly and accurately display the different states of the font. When clicking on a specific font, we can see the font structure where the cursor passes. On the same page, he can quickly purchase copyright and download operations. These meticulous planning are all to provide users with a more convenient and humanized experience. "Font" is the core product of the company, and we have made great efforts in the design of this section. First of all, we have optimized the search function so that users can quickly find the font they want. Secondly, due to the huge resources of the Founder font library, we have added several specifications to help users accurately find the target in the font library. At the same time, we designed three font display methods, namely pictures, lists and grids, to maximize the satisfaction of different users' browsing habits. We also set up a swipeable font size progress bar to clearly and accurately display the different states of the font. When clicking on a specific font, we can see the font structure where the cursor passes. On the same page, he can quickly purchase copyright and download operations. These meticulous planning are all to provide users with a more convenient and humanized experience. [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20220614/jdzwbi0p28c.mp4) In the content structure of the website, "community" is a very important part. We even specially planned and designed a new project (word + font exchange and sharing community) to enrich its content, increase interest and depth, and promote the public to actively participate. In the content structure of the website, "community" is a very important part. We even specially planned and designed a new project (word + font exchange and sharing community) to enrich its content, increase interest and depth, and promote the public to actively participate.  The community must be active and agile. Different from the seriousness, professionalism and restraint of other content on the website, the community has more vibrant humorous atmosphere. It is like a channel of the website, exporting products and solutions to the outside, and introducing countless fresh voices inward, which will bring endless possibilities and inspirations for the development of the brand. The community must be active and agile. Different from the seriousness, professionalism and restraint of other content on the website, the community has more vibrant humorous atmosphere. It is like a channel of the website, exporting products and solutions to the outside, and introducing countless fresh voices inward, which will bring endless possibilities and inspirations for the development of the brand.  Since 2018, we have designed the "Zi+" font software for Founder Font Library, built the "Zi+" font exchange community and the Founder Font Library website. In the process of cooperating and communicating with the other team, we have also gained a lot of ideas and ideas. concept. Since 2018, we have designed the "Zi+" font software for Founder Font Library, built the "Zi+" font exchange community and the Founder Font Library website. In the process of cooperating and communicating with the other team, we have also gained a lot of ideas and ideas. concept.  We hope that the website can finally match the great vision of the company, "Chinese, Founder", which can demonstrate the confidence and pattern contained in these six words. We hope that through simple and restrained vision and nuanced interactive experience, we can truly give readers more care and convey brand value through fonts. We hope that the website can finally match the great vision of the company, "Chinese, Founder", which can demonstrate the confidence and pattern contained in these six words. We hope that through simple and restrained vision and nuanced interactive experience, we can truly give readers more care and convey brand value through fonts.