# 武汉风貌安坻酒店 / 打造优雅的艺术生活方式 - ID: 338 - URL: https://www.stoyard.com/works/338 - English URL: https://www.stoyard.com/en/works/338 - Year: 2022 - Cover: https://static.glabcms.stoyard.com/stoyard/project/cover/20221223/wgtbdbreh7.jpg - Float Image: https://static.glabcms.stoyard.com/stoyard/project/float/20221223/l81sqtnih2.png - Categories: 视频、动态图形、动画设计, 城市设计、城市更新, 地产文旅、酒店餐厅, 建筑与设计 - English Categories: Motion Graphics, City Renovation, Real Estate and Hotel Restaurant, Design & Architecture - Author: STOYARD - English Author: STOYARD - Publish: 2022-03-04 - Editor: STOYARD BEIJING - External Link: http://www.hotelandi.com/ ## 中文主体 ### 项目简介 “安坻”酒店品牌灵感来源于东京·UDS株式会社（简称UDS）于日本京都打造的艺术生活方式型酒店“HOTEL ANTEROOM”。由UDS的“HOTEL ANTEROOM”原创团队、其全资子公司誉都思建筑咨询（北京）有限公司（简称誉都思）与武汉旅游体育集团旗下武汉城市风貌资产管理(集团)有限公司共同品牌筹划。 [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20220908/m0g7bsm5d1.mp4) 武汉风貌安坻酒店是全国首家国际高级艺术生活方式酒店，由始建于1946年的永利银行改造而成，是汉口历史风貌区第一个正式营业的项目。这座建筑物伫立于百年商业老街江汉路，毗邻江汉关钟楼，四周皆是银行旧址，在混泥土建筑群中，散发着典雅内敛的光芒。 建筑主楼地上8层地下1层，总面积6700平米，酒店内部设置有大堂、酒吧、艺术展厅、健身房等现代设施，兼具“世界眼光、国际标准、中国特色、高点定位”等特色，将艺术和品质赋予这座老建筑崭新的属性。 以“城市会客厅”模式将生活方式与文化艺术深度融合，武汉风貌安坻酒店致力于打造中日韩青年文化交流中心，助力武汉打造东亚文化之都，展现极简设计、高端商务和经典奢华酒店风格。这种简约克制的艺术理念与我们团队不谋而合，以至于从项目提案到整个网站落地合作流程非常顺利。  我们对网站的整体构想都基于体现安坻酒店的历史厚重感与文化多元性，着重突出“汉口百年建筑博物馆”这一概念，我们希望通过调研和策划，将信息整合优化，使品牌的品质、底蕴深深刻在人们的潜意识中。 网站首页是长页面，清晰地显示了酒店服务内容的概况，包含理念、客房、配套设施、空间分类以及位置信息，我们将这些信息按照简约原则进行版式设计，使得页面易读美观流畅，用户无需费心选择，就可以快速抓取到自己关心的信息。 [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20220304/6avqcgcl997.mp4) 首页开屏图像我们采用了图片轮播的方式，通过汉口景观、安坻酒店外貌以及室内场景等图像展现了酒店的整体风格和气质，我们希望通过一组具有代表性的图片将“泊舟于岸”的情怀和故事感娓娓道来。轻量化的视觉风格营造出静怡舒适的视觉体验，强化安坻酒店“文化感”+“艺术感”的品牌风格记忆。 随着首屏的页面下拉，我们设计了整版的纯文字信息，剔出一切多余的装饰，将品牌核心的理念通过舒朗的文字排版展示出来，真挚地情感就从字里行间流淌出来，正是这种去繁归真的态度，更加令人心旷神怡。   页面向下延续，第三部分便是酒店的客房信息，我们通过简单的文字表达了酒店方的服务宗旨，并通过循环滚动的客房内景图，加深用户印象。 用户可以通过浏览室内细节图，了解环境舒适度，欣赏日式装饰的淡雅简约。继续下拉，也可以了解酒店的配套设施。总体来说，我们将重要的信息都在首页有所展示，以此来抓住用户目光，吸引他们深入阅读。     安坻酒店是在原红旗大楼基础上，着眼于促进武汉与各地青年文化与艺术交流，打造的武汉市首家由艺术家和资深专家共同策划的“独特艺术酒店”+“非凡美术空间”。酒店内部没有多余的装饰，属于简洁质朴的风格，在这里，少即是多。他们专注于选材、设计、美学的刚好之度，全部房型以木、棉、麻等自然材质为主。 基于此，我们通过对信息优先级划分及合理布局，把导航栏目进行精简，最终整理为配套设施、独享优惠、客房介绍、缪斯艺术空间、餐饮、新闻活动以及关于我们。我们将用户更为关心的设施、客房、优惠等条目排列在前，能让用户迅速找到想了解的信息。 当用户点击进入每个栏目，会看到布局清爽的详情内容，我们是以大图+软文+数据的排版方式展示具体信息，力求清晰直观易读，保证信息准确的同时避免紧凑的信息给用户带来视觉压力。     缪斯艺术空间是安坻酒店的一大特色元素，增强了酒店的艺术格调，使得酒店不局限于餐饮住宿属性，同时拓展为跨国界创作者们的交流平台，成为宣扬更高级的生活方式的窗口，更具有包容性和创造性。 我们将艺术空间的内容设计成为线上展览的方式，用户足不出户就可以在页面上欣赏最新的展览，也可以通过客服热线咨询艺术品价格。尤其是在疫情后，这种线上与线下联动的展览模式，将极大地提高用户的参与感。  为了满足用户体验度，我们也为网站设计了可适配的移动端界面。  ## English Content ### Introduction The "HOTEL ANDI" is inspired by the Japanese hotel brand "HOTEL ANTEROOM" by UDS. The original team from UDS which has created HOTEL ANTEROOM, with UDS' wholly-owned subsidiary UDS CHINA and Wuhan Townscape Asset Management Group LLC. [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20220908/m0g7bsm5d1.mp4) Wuhan Style Andi Hotel is the first international high-end art lifestyle hotel in China. It was renovated from Wynn Bank, which was built in 1946. It is the first project officially opened in Hankou Historic Style District. This building stands on Jianghan Road, a century-old commercial street, adjacent to Jianghanguan Bell Tower, surrounded by old bank sites. Among the concrete buildings, it exudes an elegant and restrained light. The main building has 8 floors above ground and 1 floor underground, with a total area of 6,700 square meters. The hotel is equipped with modern facilities such as lobby, bar, art exhibition hall, gymnasium, etc. Art and quality give this old building new attributes. With the "urban meeting room" model, which deeply integrates lifestyle and culture and art, Wuhan Style Andi Hotel is committed to building a youth cultural exchange center between China, Japan and South Korea, helping Wuhan to build a cultural capital of East Asia, showing minimalist design, high-end business and classic luxury Hotel style. This simple and restrained artistic concept coincides with our team, so that the cooperation process from project proposal to the entire website landing is very smooth.  Our overall conception of the website is based on reflecting the historical significance and cultural diversity of Andi Hotel, focusing on the concept of "Hankou Centennial Architecture Museum". We hope to integrate and optimize information through research and planning, so that the quality of the brand, It is deeply embedded in people's subconscious. The homepage of the website is a long page, which clearly shows an overview of the hotel service content, including concepts, guest rooms, supporting facilities, space classification and location information. We design these information according to the principle of simplicity, making the page easy to read, beautiful and smooth, and users do not need to By choosing carefully, you can quickly grab the information you care about. [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20220304/6avqcgcl997.mp4) The homepage opening image We adopted the method of picture carousel, and showed the overall style and temperament of the hotel through the Hankou landscape, the appearance of the Andi Hotel, and the interior scene. Shore"'s feelings and sense of story are eloquently told. The lightweight visual style creates a quiet and comfortable visual experience, and strengthens the brand style memory of Andi Hotel's "cultural sense" + "artistic sense". With the drop-down of the first screen, we designed a full page of pure text information, cut out all redundant decorations, and displayed the core concept of the brand through Shulang's text layout, and sincere emotions flowed from the lines. This kind of attitude of going back to reality is even more refreshing.   The page continues down, and the third part is the hotel's room information. We express the hotel's service tenet through simple words, and deepen the user's impression through the circular scrolling of the interior of the room. Users can browse the details of the interior to understand the comfort of the environment and appreciate the elegance and simplicity of Japanese-style decoration. Continue to drop down, you can also learn about the hotel's supporting facilities. In general, we display important information on the homepage to grab users' attention and entice them to read more.     Andi Hotel is the first "Unique Art Hotel" + "Extraordinary Art Space" jointly planned by artists and senior experts in Wuhan, aiming at promoting cultural and artistic exchanges between Wuhan and local youth on the basis of the original Hongqi Building. There is no superfluous decoration inside the hotel, which belongs to the simple and rustic style. Here, less is more. They focus on the rightness of material selection, design, and aesthetics, and all room types are mainly made of natural materials such as wood, cotton, and linen. Based on this, we have streamlined the navigation columns by prioritizing and rationally distributing information, and finally organized them into supporting facilities, exclusive offers, guest room introduction, Muse art space, catering, news events and about us. We rank items such as facilities, rooms, discounts, etc. that users are more concerned about, so that users can quickly find the information they want to know. When users click to enter each column, they will see the detailed content with a refreshing layout. We display specific information in the format of big picture + soft text + data, and strive to be clear, intuitive and easy to read, to ensure accurate information and avoid compact information to users. bring visual pressure.     Muse Art Space is a major feature of Andi Hotel, which enhances the artistic style of the hotel, making the hotel not limited to catering and accommodation attributes, and at the same time expanding into a communication platform for cross-border creators to promote a more advanced lifestyle. window, more inclusive and creative. We have designed the content of the art space as an online exhibition method. Users can enjoy the latest exhibitions on the page without leaving home, or consult the price of artworks through the customer service hotline. Especially after the epidemic, this online and offline exhibition model will greatly increase user participation.  In order to meet the user experience, we also designed an adaptable mobile interface for the website. 