# CCTV总台综艺 / 新媒体形象升级·设计咨询 - ID: 329 - URL: https://www.stoyard.com/works/329 - English URL: https://www.stoyard.com/en/works/329 - Year: 2021 - Cover: https://static.glabcms.stoyard.com/stoyard/project/cover/20210911/1psu2mw1ikl.jpg - Categories: 上市公司, 标志设计, 文娱、传媒 - English Categories: Listed Company, Logotype, Entertainment、Media - Author: STOYARD - English Author: STOYARD - Publish: 2021-09-11 - Editor: STOYARD BEIJING ## 中文主体 ### 项目简介 运用《品牌人格特性》《心理学定位》为总台综艺挖掘差异化创新的新媒体时代的品牌新符号。以新媒体，新媒介，与用户多场景互动为重要元素，介由舞台灯光随视角不停交织而动，场景交错开启不同篇章吸引观众目光，我们更在表达一个观众与角色的互动，视线与光线的互动，优秀内容与未来愿景的互动，我们用简洁的图形诠释了三种关系在时空中不停组合产生新的变化的品牌定义。    [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20211021/4o8fd35q1ux.mp4)  ## English Content ### Introduction Use "Brand Personality Characteristics" and "Psychological Positioning" to explore new brand symbols in the new media era of differentiated innovation for the main station variety show. Taking new media, new media, and multi-scenario interaction with users as important elements, the stage lights are constantly intertwined with the viewing angles, and the scenes are intertwined to open different chapters to attract the audience's attention. We are also expressing the interaction between the audience and the characters, the gaze and the The interaction of the stage, the interaction of excellent content and future vision, we use simple graphics to interpret the brand definition of the three relationships that are constantly combined in time and space to produce new changes.    [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20211021/4o8fd35q1ux.mp4) 