# 央视·文艺总台 / “为奋斗者点赞”主视觉 - ID: 326 - URL: https://www.stoyard.com/works/326 - English URL: https://www.stoyard.com/en/works/326 - Year: 2021 - Cover: https://static.glabcms.stoyard.com/stoyard/project/cover/20211208/1se45veup39.奋斗者点赞2 - Categories: 活动、展览设计服务, 上市公司, 平面设计服务, 社交媒体传播、互动H5, 文娱、传媒 - English Categories: Event & Exhibition Design, Listed Company, Communication Materials Design, Social Media/H5 interaction, Entertainment、Media - Author: STOYARD - English Author: STOYARD - Publish: 2021-08-16 - Editor: STOYARD BEIJING ## 中文主体 ### 项目简介 我们为央视文艺总台做了全新主视觉，重点展现了cctv的专业性和业内顶尖品质，突出主题、输出价值。 央视文艺是中央广播电视总台文艺节目中心官方客户端，汇聚国内精品文艺资源，涵盖各类精品晚会，是为用户量身打造一个可看可玩的文艺互动平台。     [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20211207/38efwuv7ttc.mp4)   整体视觉稳重富有力量感，数字与点赞“拇指弧度”形态的结合，使点赞和奋斗者文字进行灵动的链接，该设计表达了群众对奋斗者的认可是紧密相连的，使得整体视觉更加积极阳光。     以“奋斗”为宣传主题，围绕“‘总台文艺’为奋斗者点赞”的核心思路，设计了一系列海报，突出主题、输出价值，建立用户对文艺中心的品牌认知和情感认同，进而推动“总台文艺”成为打动人心、深入人心的，代表国家价值方向、文化导向的时代品牌。   ## English Content ### Introduction We made a new main visual for CCTV Art Station, focusing on showing the professionalism of cctv and the top quality in the industry. CCTV Art is the official client of China Central Radio and Television Central Station's Art Program Center. It gathers domestic fine art resources and covers all kinds of fine evening parties. It is a tailor-made interactive platform for users to watch and play art.     [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20211207/38efwuv7ttc.mp4)        