# 大众问问 VW-Mobvoi / 汽车与移动出行领域的探索者 - ID: 249 - URL: https://www.stoyard.com/works/249 - English URL: https://www.stoyard.com/en/works/249 - Year: 2019 - Cover: https://static.glabcms.stoyard.com/object/20190819/59oq7bv9t7.png - Float Image: https://static.glabcms.stoyard.com/object/20190819/v9vysq10by.png - Categories: 大型品牌官网定制, 平面设计服务, 先进制造, AI 人工智能, 视频、动态图形、动画设计, 出行、汽车 - English Categories: Office Website SOLUTION, Communication Materials Design, Advanced Manufacturing, AI Artificial Intelligence, Motion Graphics, Transport - Author: STOYARD - English Author: STOYARD - Publish: 2019-08-20 - Editor: STOYARD SHANGHAI - External Link: https://www.vw-mobvoi.com ## 中文主体 ### 项目简介 大众问问是由大众汽车集团（中国）与出门问问于2017年4月共同出资成立的合资公司，继承了出门问问信仰科学和创新的独特文化，同时秉承了大众品牌对科技的不断追逐，结合自行研发的语音识别、语义分析、垂直搜索、语音合成及智能推送等全链条技术与大众汽车集团在汽车领域和移动出行领域的突出地位，携手研发并应用车载人工智能技术，共同塑造属于未来的智能移动出行解决方案。 [Video](https://static.glabcms.stoyard.com/object/20190820/g6syo0oym84.mp4) 1.设计思考 这是一个从0到1的项目，我们需要准确的给企业策划出一个清晰的企业数字形象“识别”系统，“色彩”系统，图标规范和图片规范，在交互上需要投入更多的思考，尤其是网站的首页。 网站首页会让来自陌生的互联网企业客户和未来的潜在应聘者更加有兴趣探索企业品牌内容，间接提高访问存留50%以上。    2.梳理逻辑 作为一家新成立不久的创新科技公司，公司的每一个足迹和成长经历都尤为重要。我们将新闻和招聘信息有序分类，进行适当的信息层级设计，有一定的交互细节，但整体非常简洁。 [Video](https://static.glabcms.stoyard.com/object/20190820/m7ui3fypnfs.mp4)   3.核心能力展现 我们希望最大程度地展示出品牌的核心能力，能以一种简洁有力的方式展示出企业集成的10项核心能力。 大众问问深耕车载领域，向客户提供基于车型平台深度定制的全栈式智能网联解决方案，与车辆的集成程度更高，车载环境下的用户体验更好。我们为其设计了相应的友好识别的系列图标，并配图文进行详细内容的描述。    4.移动端适配 良好的移动端体验是非常重要的，我们采用独立的移动端设计系统而非单纯的响应式设计方式，深度的优化设计布局，同时最大程度延续品牌的视觉语言和简洁的设计呈现。简练的视觉轮廓和轻巧的体验细节打磨出中国的AI科技型公司的数字化品牌形象。  ---     5.愿景 在技术快速发展和更多企业参与的背景下，车联网行业未来将朝着智能+、人性+的方向演进，落地规模和产品用户体验将成为车联网公司决胜的关键。现场，大众问问方面表示，“大众问问将继续发力高效、流畅、自然的语音交互，智能推送和主动交互，服务和场景闭环，产品及服务情感化、人性化等多个方向。 未来，大众问问将延承传统车企的踏实严谨，在自己的优势领域深耕，做好核心功能，打通用户使用场景，提供更好的用户体验。同时，大众问问也将保持一家科技公司的进取姿态，积极探索智能汽车的未来发展方向，深耕车载，赋能车企。” ## English Content ### Introduction VW-Mobvoi by the Volkswagen Group (China) and the Mobvoi joint venture company that was jointly funded in April 2017, we inherited the unique culture of Mobvoi for the science and innovation of faith, while adhering to the constant Chasing, combined with self-developed full-chain technology such as speech recognition, semantic analysis, vertical search, speech synthesis and intelligent push, and Volkswagen Group's leading position in the automotive field and mobile travel, jointly develop and apply vehicle artificial intelligence technology to jointly shape A smart mobile travel solution that belongs to the future. [Video](https://static.glabcms.stoyard.com/object/20190820/g6syo0oym84.mp4) 1. Design thinking This is a project from 0 to 1. We need to accurately plan a clear corporate digital image "identification" system, "color" system, icon specification and picture specification for the enterprise. We need to invest more thinking in interaction, especially the homepage of the website. The homepage of the website will make unfamiliar Internet business customers and future potential job candidates more interested in exploring corporate brand content, indirectly increasing access retention by more than 50%.    2. Tease out the logic As a young, innovative technology company, every footprint and growth story is particularly important. We categorize news and recruitment information in an orderly manner, and design appropriate information levels. There are some interactive details, but the whole is very concise. [Video](https://static.glabcms.stoyard.com/object/20190820/m7ui3fypnfs.mp4)   3. Show core competence We want to showcase the core competencies of the brand to the maximum extent possible. We can present the 10 core competencies of enterprise integration in a concise and powerful way. Volkswagen is deeply engaged in the vehicle-mounted field, providing customers with fully customized full-stack intelligent network solutions based on vehicle platform, which has a higher degree of integration with vehicles and better user experience in the vehicle-mounted environment. We designed a series of friendly and recognizable ICONS for them, and illustrated them in detail.    4. Mobile end adaptation Good mobile terminal experience is very important. We adopt an independent mobile terminal design system rather than a simple responsive design, deeply optimize the design layout, and maximize the continuation of the brand visual language and concise design presentation. Concise visual contours and lightweight experience details polish the digital brand image of Chinese AI technology companies.  ---     5.Vision In the context of the rapid development of technology and the participation of more enterprises, the iot industry will evolve towards the direction of intelligence + and humanity + in the future. The landing scale and product user experience will become the key to the decisive victory of iot companies. At the scene, Dawei said, "Dawei will continue to make efforts in efficient, smooth and natural voice interaction, intelligent push and active interaction, service and scene closed loop, products and services emotional, humanized and other directions. In the future, Dawei will continue the steadfastness and rigor of traditional auto companies, dig deep in its own advantageous fields, do a good job in core functions, open up user usage scenarios, and provide better user experience. At the same time, Volkswagen will also maintain an aggressive attitude as a technology company, actively explore the future development direction of intelligent vehicles, deep research vehicle, enabling vehicle enterprises."