# HIWORK / 全新的未来办公解决方案提供商 - ID: 248 - URL: https://www.stoyard.com/works/248 - English URL: https://www.stoyard.com/en/works/248 - Year: 2018 - Cover: https://static.glabcms.stoyard.com/object/20180704/oidho6ye739.png - Categories: 平面设计服务, 标志设计, 环境设计, 地产文旅、酒店餐厅, 城市设计、城市更新 - English Categories: Communication Materials Design, Logotype, Guide Design, Real Estate and Hotel Restaurant, City Renovation - Author: STOYARD - English Author: STOYARD - Publish: 2018-12-20 - Editor: STOYARD BEIJING - External Link: http://www.hiwork.org.cn ## 中文主体 ### 项目简介 我们为Hiwork提供了整套数字化品牌资讯服务，从宏观的整个数字化品牌搭建策略，到落地的vi设计等，这是一个从0到1非常完整的数字品牌设计和构建落地过程。 HiWORK是高和云峰主导的未来办公模式，HiWORK提出了“消失的边界”这个概念，即从城市中的办公空间到一个具有开放价值张力的办公场域新生态。基于成长创新型企业，HiWORK将办公场景分解成共享大堂，短休空间，共享会议室和顶层休闲花园。    HiWORK希望用低成本、高效率的满足变化需求的办公空间提供更高的效率，更多提升企业价值创新的场景与服务内容来创新服务，通过更多的企业价值增值与长效办公生态创造价值生态. 根据客户的品牌愿景，我们设定了“绿色”为主色调，体验了品牌的开放性、自如度。       logo的整体造型由图形和文字组合而成； 图形的创意来自于社交语言中经常使用的“～”符号在本项目中将“～”符号进行了变形处理，形成了三面墙自由组合的形态，与项目的主营业务相契合                     ## English Content ### Introduction We helped Hiwork to build its own digital brand,including the overall branding strategy to detailed element designing. It is a complete zero to one process. HiWORK is a future office concept brought up by Go High company. It is based on the concept of unlimit border, which is a new office ecology with potential value apart from traditional office space. HiWORK has 4 layers: shared lobby, short-term leisure space, shared conference room and gym park on top.    HiWORK hope with low cost, high efficiency to meet the changing needs of office space provides a higher efficiency, more innovative scenario and service content to improve enterprise value innovation services, through more value-added enterprise value and long-term office ecological value. According to client's brand vision, we set the "green" as the main color, showing branding open attitude.       sign interpretations logo overall modelling is made from a mix of graphics and text;Graphic originality comes from the social language often use "~" symbol "~" symbol in the project for the deformation processing, formed three walls free combination form, with the project's main business                    