# 中国移动 / 中移动北京门户网站设计咨询

- ID: 167
- URL: https://www.stoyard.com/works/167
- English URL: https://www.stoyard.com/en/works/167
- Year: 2014
- Cover: https://static.glabcms.stoyard.com/object/20180514/7w10ea60ytw.png
- Categories: 上市公司
- English Categories: Listed Company
- Author: STOYARD
- English Author: STOYARD
- Publish: 2018-05-29
- Editor: STOYARD BEIJING

## 中文主体

### 项目简介

我们为中国移动北京公司提供了一次设计咨询，最终输出一册网站设计视觉和交互规范，我们从布局，色彩，广告给予了明确，严谨的定义和使用规范，为中国移动的供应商和制作团队提供视觉的规范。

![](https://static.glabcms.stoyard.com/object/20180529/5bavtpnjvce.png)

核心诉求是：北京移动希望通过与专业的交互设计型公司合作，优化电子渠道内容及功能架构，提升门户网站等电子渠道的友好性、易用性，提高门户网站活跃客户数及客户粘性，提升客户满意度，充分发挥电子渠道在公司企业形象宣传、产品展示及体验、业务办理、服务提供等方面的窗口作用，全面提升客户满意度，推进电子渠道深度运营。

4G业务办理过程中，综合考虑公司运营重点，结合市场发展现状，明确数据业务运营重心，筛选重点管理业务。通过简洁明了的套餐导购图，简化用户套餐选择；推广便捷套餐办理功能，实现套餐办理一键开通；优化用户自助选择套餐流程，节省选择时间；定期对业务办理系统进行核对清理，一切以前台操作便捷为出发点，提高前台一次性办理业务成功率。通过以下优化现有工作流程，挖掘工作中的不足并加以改进，取得一系列进展。

![](https://static.glabcms.stoyard.com/object/20180529/1gq9cy3duyg.png)

用户路径优化，按人群分类引导

登录移动门户网站登录4G专区。4G作为新型主营业务明确在移动门户网站上的4G专区的标识和使命，统一专区的登陆路径。


根据消费习惯选择套餐。建立以用户为导向的业务与服务流程，加强4G业务功能套餐的分类尽可能从产品和用户角度出发。通过简洁明了的消费人群、生活习惯等方式进行套餐分类，简化用户套餐选择，推广4G网上便捷开通功能。

选择套餐后一键办理。为用户提供有效的业务办理、登录、订购确认的跳转，传达出这些元素和所包含内容的关系，以及内容和当前用户浏览的页面的关系。

业务办理成功后提示推荐相关套餐。根据用户办理套餐，推送关联业务。利用信息过滤技术向用户推荐其可能感兴趣的信息，推荐后呈现套餐基于用户已知目标信息的所属类别，减少用户查找，不要让用户在网站中迷失，使之达到用户与网站和平相处。

## English Content

### Introduction

We provided a design consultation for China Mobile Beijing.Finally, we export a volume of website design vision and interaction specification. We provide clear, rigorous definition and usage specifications from layout, color and advertisement, providing visual specifications for China Mobile's suppliers and production teams.

![](https://static.glabcms.stoyard.com/object/20180529/5bavtpnjvce.png)

Core demands are: Beijing mobile hope through the cooperation with professional interaction design type company, optimize the content and function architecture, electronic channels of electronic channels such as portal friendliness, ease of use, increase the portal site active customer number and viscosity, improving customer satisfaction, give full play to the electronic channel in the company's corporate image promotion, product display and experience, business is dealt with, the respect such as service window function, improve customer satisfaction, promote the electronic channel depth operation.  4 g business handling process, considering company's operating focus, combined with the market development present situation, clear data operations center of gravity, screening of key management.Through the clear and concise guide package diagram, simplify the user choice;Promote convenient package deal with function, realizes the combo for a key opening;Optimize user self-service choose package process, save the time of selection;Check the clean-up on a regular basis to handle business system, all before Taiwan convenient operation as a starting point, improve the front desk one-time deal with business success.Through the following optimization of existing workflow, the insufficient excavation and improved, a series of progress.

![](https://static.glabcms.stoyard.com/object/20180529/1gq9cy3duyg.png)

User path optimization, according to the crowd classification guide   a mobile portal website login 4 g zone.As a new main business clear 4 g in the 4 g mobile portal website zone identification and mission, unified zone of landing path.College   choose package according to consumption habits.Establish user oriented business and service process, strengthen the classification of the 4 g function package as much as possible from the aspect of the product and user.Through clear and concise package in the form of consumption crowd, living habits and classification, simplifying the user choice, promotion of 4 g Internet convenient opening function.  select combo after a key to deal with.To provide users with effective business is dealt with, login, order confirmation jump, communicate these elements and the relationship between the content contained, and the relationship between the content and the current user browse pages.  business success after prompt recommend relevant plans.According to the user to handle packages, push related business.The use of information filtering technology referring users to its information might be interested in, appearing after recommended formula based on the user belongs to category of known target information, reduce the user search, don't let the user get lost in the site, the user will be at peace with the site.