# 蓝色港湾的 UPPER LUXURY / 奢侈品买手店 - ID: 164 - URL: https://www.stoyard.com/works/164 - English URL: https://www.stoyard.com/en/works/164 - Year: 2013 - Cover: https://static.glabcms.stoyard.com/object/20180514/oecvhlvnd3h.png - Categories: 大型品牌官网定制, 地产文旅、酒店餐厅, 时尚 - English Categories: Office Website SOLUTION, Real Estate and Hotel Restaurant, Fashion - Author: STOYARD - English Author: STOYARD - Publish: 2018-08-20 - Editor: 熙呈 ## 中文主体 ### 项目简介 UPPER LUXURY卓越的欧洲基因结合极具专业的国际化运营团队，使得其在中国的商业第一步就充满热情且目标清晰，潜心探索创新生活方式来展示“生活需时尚”的理念.并致力成为奢华购物平台的创新力量。我们设计和开发了独立双语FLASH交互站点。  在中国，奢侈品消费概念已渐入中产阶级生活。此次UPPER LUXURY北京蓝色港湾旗舰店的开幕，标志着奢侈品消费已成为国内中产阶级精致、时尚的生活方式，其独特的产品定位、服务和环境是UPPER LUXURY品牌的核心，其北京蓝色港湾店秉承了源于欧洲的时尚理念与精致品味。 [Video](https://static.glabcms.stoyard.com/object/20180820/t5i8daqjij.mp4)     2012年，在中国奢侈品集合店已经有很多竞争对手，比如连卡佛，米兰站等，线上的有优众等，我们要做的是帮助UPPER LUXURY树立一个更高端的品牌形象来诠释UPPER LUXURY精致和时尚的品牌精神，最大幅度的拉开他们与竞争对手的品牌质感和品牌印象，并融入“中国”品牌元素，国人企业，国人骄傲。   不断深入了解UPPER LUXURY的过程中，我们想梳理一个形象符号：融合一定的中国元素和奢侈品元素进行创新整合设计，并形成一个新的连续视觉语言，目的是与其他“国外”的集合店/买手店形成“文化”差异化，达到品牌传播目的并传达给消费者我们品牌的独特魅力。   ## English Content ### Introduction We provided a design consultation for China Mobile Beijing. Finally, we export a volume of website design vision and interaction specification. We provide clear, rigorous definition and usage specifications from layout, color and advertisement, providing visual specifications for China Mobile's suppliers and production teams.  In China, luxury consumption concept has been gradually into the middle class life.Beijing blue bay the UPPER key-2 LUXURY flagship store opening, marked the LUXURY consumption has become a domestic middle class delicate and fashionable way of life, its unique product positioning, service and environment is UPPER key-2 LUXURY brand at the core of its Beijing blue bay shop inherited from European fashion ideas and delicate taste. [Video](https://static.glabcms.stoyard.com/object/20180820/t5i8daqjij.mp4)     LUXURY collection store in China in 2012, there have been many competitors, such as lane crawford, milan station, such as online is superior to the and so on, we need to do is to help the UPPER key-2 LUXURY set a more upscale brand image to interpret UPPER key-2 LUXURY delicate and fashion brand spirit, the biggest open their rival brand quality and brand image, and integrated into the "China" brand elements, Chinese enterprises, Chinese proud.   In the process of deepening understanding of UPPER key-2 LUXURY, we'd like to comb a image symbols: fusion of Chinese elements and LUXURY element innovation integration design, and form a new visual language, the purpose is the collection with other "foreign" shop/buy a hand shop form "culture" differentiation, the purpose of brand communication and send our consumer brand unique charm.  