# 华鹿现代农业 / 设计咨询 - ID: 159 - URL: https://www.stoyard.com/works/159 - English URL: https://www.stoyard.com/en/works/159 - Year: 2014 - Cover: https://static.glabcms.stoyard.com/object/20180606/9ambkdyj0fn.png - Categories: 标志设计, 平面设计服务, 食品饮料 - English Categories: Logotype, Communication Materials Design, Food & Drink - Author: STOYARD - English Author: STOYARD - Publish: 2018-08-15 - Editor: 熙呈 ## 中文主体 ### 项目简介 我们为内蒙古华鹿集团旗下的现代农业公司做了一次创新咨询，建立了一个有趣的视觉系统，我们希望帮助这家新公司用设计的力量树立一个独特的农业/农产品销售的品牌形象，除了品牌VI部分的建立，我们还设计了一套可持续的农产品环保包装。   设计农业行业的产品包装是一次很具体的设计挑战。农产品品牌应用中，产品的包装是与消费者触点频次最高的一个品牌应用，并且有非常强的功能性，一箱产品，要经多次流通，才能走进商场或其它场所，最终到消费者手中，这期间，需要经过装卸、运输、库存、陈列、销售等环节。所以要充分考量包装的结构与材料，保证商品在流通过程中的安全。    ## English Content ### Introduction We have made an innovative consultation for the modern agricultural company under the Inner Mongolia Hualu Group and established an interesting visual system. We hope to help the new company use the power of design to establish a unique agricultural/agricultural sales brand image, in addition to the brand. With the establishment of part VI, we have also designed a sustainable environmentally friendly packaging for agricultural products.   Product packaging design of agricultural industry is a very specific design challenges.Application of agricultural products brand, the product packing is with the consumer contacts with the highest frequency of a brand, and have a very strong functionality, a case of product, after repeated circulation, can walk into the market, or other place, eventually to consumers' hands, this time, need after loading and unloading, transport, storage, display, and marketing.So should fully consider structure and material of packaging, ensure the safety in the process of goods in circulation.   