# 奥迪服务日 / Audi Service Day - ID: 120 - URL: https://www.stoyard.com/works/120 - English URL: https://www.stoyard.com/en/works/120 - Year: 2015 - Cover: https://static.glabcms.stoyard.com/object/20180606/yl4fduj18le.png - Float Image: https://static.glabcms.stoyard.com/object/20180606/9l191hp5vv7.png - Categories: 上市公司, APP/小程序解决方案, 社交媒体传播、互动H5, 出行、汽车 - English Categories: Listed Company, APP Programs Design Solution, Social Media/H5 interaction, Transport - Author: STOYARD - English Author: STOYARD - Publish: 2018-08-15 - Editor: STOYARD BEIJING ## 中文主体 ### 项目简介 目前奥迪用户中，第二车龄段用户（5-7年车龄）约占30%，数据分析显示，这些用户已经逐渐流失至外部市场。现需要通过策略性的营销手段，吸引“休眠“用户回店。这些用户如被成功招揽回店进行维修保养，对厂家和经销商都是新的业务增量。我们策划和设计了一系列交互H5交互在激活老用户。提升原装备件销量；提升奥迪用户满意度，体现奥迪厂家对老用户的品牌关怀。      ## English Content ### Introduction At present, among the Audi users, users of the second age group (5-7 years old) account for about 30%. According to data analysis, these users have gradually lost to the external market. It is now necessary to attract “dormant” users back to the store through strategic marketing methods. If these users are successfully recruited back to the store for maintenance, they are new business increments for manufacturers and distributors. We have planned and designed a series of interactive H5 interactions to activate old users. Increase the sales of original spare parts; enhance the satisfaction of Audi users, and reflect the brand care of Audi manufacturers for old users.     