# 粉笔科技 Chalk Technology / 公务员考试系列封面设计

- ID: 113
- URL: https://www.stoyard.com/works/113
- English URL: https://www.stoyard.com/en/works/113
- Year: 2016
- Cover: https://static.glabcms.stoyard.com/object/20180604/w444rdmm6gd.png
- Categories: 平面设计服务
- English Categories: Communication Materials Design
- Author: STOYARD
- English Author: STOYARD
- Publish: 2018-08-22
- Editor: Nomo

## 中文主体

### 项目简介

我们设计了一套粉笔科技的图书系列封面，这个项目的要求是：我们需要保持粉笔科技图书的视觉一致性，但同时必须作出更有目的性的创意和对于书籍本身内容的概括性创意画面。我们不仅需要设计一个图形风格、并且需要带有一定叙事性的故事或者情景。最终我们设计了一个人物角色，以这个人物角色作为主角展开一个场景画面。

画面中的人物角色周围的光圈表示考试过程中获得了成功！寓意胜利的光环；背景搭配一些书籍、树木等相关的元素；风格中也考虑到粉笔科技是一个互联网业务为核心的在线教育企业，用户也是在网上学习课程并且产生更多的互动内容，最后用一个圆形来统一构图，强化互联网基因，增加和用户的亲切感。

![](https://static.glabcms.stoyard.com/object/20180815/8uaagptpyqo.png)

![](https://static.glabcms.stoyard.com/object/20180815/45u0m1nwjne.png)

## English Content

### Introduction

We designed a book cover for the chalk technology series. The requirement of this project is that we need to maintain the visual consistency of the chalk technology books, but at the same time we must make more purposeful ideas and a general creative picture of the contents of the books themselves. We not only need to design a graphic style, but also need a narrative story or scene. In the end, we designed a character to expand a scene with this character as the main character.

![](https://static.glabcms.stoyard.com/object/20180815/8uaagptpyqo.png)

![](https://static.glabcms.stoyard.com/object/20180815/45u0m1nwjne.png)