# 人工智能时代互联网流量的历史性拐点展开 - ID: 77 - URL: https://www.stoyard.com/viewpoint/77 - English URL: https://www.stoyard.com/en/viewpoint/77 - Category: AI 探索 - English Category: AI exploration - English Title: The Historic Turning Point of Internet Traffic in the Era of Artificial Intelligence Unfolds ## 中文主体 > 根据Cloudflare发布的数据，全球网页浏览量中，机器（AI）流量占比已达57.5%，人类真实访问仅占42.5%，这标志着机器阅读时代正式开启，人类互联网时代落幕。 ## 围绕人工智能时代互联网流量的历史性拐点展开  ### ### ### 1. 流量拐点的核心数据 根据Cloudflare发布的数据，全球网页浏览量中，机器（AI）流量占比已达57.5%，人类真实访问仅占42.5%，这标志着机器阅读时代正式开启，人类互联网时代落幕。 ### 2. 机器流量的本质变化 过去的机器（如老式爬虫）仅为人类搜索服务，而现在的AI智能体是“会思考、对比、筛选、决策”的存在，能100%替代人类的浏览、筛选、对比行为，例如购物、查资料时，只需对AI下达指令，它就能瞬间搜索海量信息并给出最优答案。 ### 3. 对商业规则的三大不可逆改变 • 传统广告彻底失效：AI会过滤营销套路和夸张宣传，只看重真实数据与硬实力。靠噱头引流的模式将走不通，若得不到AI收录推荐，投入再多推广费用也难获客源和订单。 • 信息差赚钱模式全面失效：AI只收录专业真实优质的内容和产品，劣质货、拼凑内容会被筛选；同时全网一键比价，靠信息不对称赚差价的中间商将被淘汰，有真实价值的内容和商品溢价会走高。 • 推广运营思路彻底改变：需从围绕“人的喜好”转向适配“AI的读取逻辑”，页面规则要清晰、内容条理要明确、产品参数要完整精准，这样才能被机器快速收录，进而获取流量和订单。 ### 4. 时代意义 这不仅是科技拐点，更是普通人、中小商家、内容创业者的生存拐点。以人为本的互联网商业彻底翻篇，以真实价值为核心、以机器为入口的全新商业时代已然到来。 ## English Content > According to data released by Cloudflare, machine (AI) traffic now accounts for 57.5% of global web page views, while human-driven genuine visits make up only 42.5%. This marks the official dawn of the machine‑reading era and the end of the human‑centric ## Around the historic turning point of Internet traffic in the era of artificial intelligence  ### ### ### 1. Core data of traffic inflection point According to data released by Cloudflare, machine (AI) traffic accounts for 57.5 per cent of global page views, while real human visits account for only 42.5 per cent, marking the official start of the machine reading era and the end of the human Internet era. ### 2. Essential changes in machine flow In the past, machines (such as old-fashioned crawlers) only served human search, but now AI agents are "capable of thinking, comparing, screening and making decisions". They can replace 100 percent of human browsing, screening and comparing behaviors. For example, when shopping and searching data, they can instantly search for massive amounts of information and give the best answer by simply giving instructions to AI. ### 3. Three irreversible changes to business rules Traditional advertising is completely ineffective: AI will filter marketing routines and exaggerated propaganda, focusing only on real data and hard power. The mode of drainage by gimmicks will not work. If it is not recommended by AI, it will be difficult to obtain customers and orders for more promotion expenses. The mode of making money with poor information is completely ineffective: AI only include professional, real and high-quality content and products, and inferior goods and patchwork content will be screened. At the same time, the middlemen who earn the difference by information asymmetry will be eliminated, and the premium for content and commodities with real value will go up. The idea of promotion and operation has completely changed: it needs to change from "people's preferences" to adapting "AI reading logic". The page rules should be clear, the content should be clear, and the product parameters should be complete and accurate, so as to be quickly included by the machine and then obtain traffic and orders. ### 4. The significance of the times This is not only the turning point of science and technology, but also the survival turning point of ordinary people, small and medium-sized businesses and content entrepreneurs. The people-oriented Internet business has been completely turned over, and a new commercial era with real value as the core and machine as the entrance has arrived.