# 中国先进制造企业如何做全球官网？从 Flexiv 非夕科技看技术型 B2B 品牌出海的整体策略 - ID: 69 - URL: https://www.stoyard.com/viewpoint/69 - English URL: https://www.stoyard.com/en/viewpoint/69 - Category: 客户故事 - English Category: Customer Story - English Title: How Can China’s Advanced Manufacturing Companies Build Global Corporate Websites? Insights from Flexiv on the International Expansion of Tech-Driven B2B Brands ## 中文主体 > 以 Flexiv 非夕科技全球官网为例，STOYARD 通过品牌调研、UX 信息架构、产品卖点转译、3D 动态展示与全栈开发，帮助智能机器人和先进制造企业建立面向全球客户的成熟完整官网解决方案。  # ### 中国先进制造企业如何做全球官网？从 Flexiv 非夕科技看技术型 B2B 品牌出海的整体策略 中国先进制造企业正在进入一个新的阶段。 过去，很多企业的竞争优势主要来自技术、产能、供应链和成本效率。但当这些企业开始服务全球客户、进入国际市场、参加海外展会、对接跨国企业与产业伙伴时，官网就不再只是一个企业介绍页面，而成为品牌出海、销售沟通和技术表达的核心数字平台。 Flexiv 非夕科技就是这样的典型案例。  非夕成立于 2016 年，核心创始团队来自斯坦福大学机器人和人工智能实验室，是一家专注于自适应机器人技术的通用智能机器人公司。其产品融合工业级力控、计算机视觉和人工智能技术，为制造、医疗、物流、农业等行业提供基于机器人系统的整体解决方案。 从公开信息看，非夕已经具备很强的资本与市场背书。非夕官网披露其曾完成近亿美元融资，估值达到独角兽级别；2025 年 6 月，新浪财经报道称非夕完成 C 轮亿级美元融资；第三方公司数据库 TexAu 则显示 Flexiv 累计融资约 3.22 亿美元，估值约 10 亿美元。对于一家面向全球市场的先进制造企业来说，这样的规模意味着官网必须承担更高层级的品牌表达任务。 它面对的不只是普通访问者，而是全球客户、渠道伙伴、投资机构、行业媒体、招聘对象、展会观众和潜在合作方。 因此，Flexiv 非夕科技全球官网的设计重点，不是做一个“有科技感的网站”，而是回答一个更实际的问题：一家拥有全球竞争力的中国智能机器人企业，如何通过官网让世界更快理解它的技术、产品和解决方案能力？** 在这类技术型 B2B 官网中，最难的不是展示信息，而是重组信息。 智能机器人企业的产品往往具有很高的技术密度。力控、视觉识别、自适应控制、AI 算法、柔性制造、工业协作等能力，对行业客户非常重要，但如果只是以参数和术语呈现，客户很难快速建立判断。 STOYARD 在 Flexiv 项目中首先做的，是把企业需求、市场语境、产品结构和用户路径拆解重组。官网项目被拆分为市场与品牌调研、UX 与框架搭建、设计深化、动态内容生产和技术开发交付等阶段。这个过程看似在做网站，实际是在帮助企业建立一套面向全球客户的数字化表达系统。 #### 对于同类中国先进制造企业来说，这一点非常关键。 很多企业拥有强大的技术实力，但官网仍停留在“公司简介 + 产品列表 + 新闻动态”的阶段。这样的网站能提供信息，却很难形成说服力。真正面向全球市场的官网，需要把企业的技术优势转化为客户能理解的价值，把产品参数转化为应用场景，把研发能力转化为可信赖的解决方案能力。 #### Flexiv 官网的核心改善之一，是把产品展示升级为解决方案表达。 非夕的自适应机器人并不是单一设备，而是一套面向复杂工况的机器人系统能力。它需要被应用在制造、医疗、物流、农业等不同场景中。不同客户关心的问题也不同：有的关注自动化效率，有的关注柔性生产，有的关注复杂环境适应能力，有的关注与现有设备和系统的协同。 因此，官网不能只告诉用户“我们有什么产品”，还要告诉用户“这些产品可以解决什么问题”。 STOYARD 在项目中对产品卖点进行了拆分和重构，将每个核心优势转化为更具体、更清晰的页面内容，并通过 icon、动态图形、高清渲染图、实机应用素材等方式辅助表达。这样，潜在客户即使没有接触实物产品，也能更快理解产品能力和应用价值。这对中国先进制造企业出海非常重要。 海外客户在筛选供应商时，往往不会先安排一次深度会议，而是先通过官网判断企业是否专业、产品是否清晰、技术是否可信、案例是否可参考、服务是否完整。如果官网无法在短时间内建立信任，后续沟通机会就会减少。 #### 因此，一个成熟的 B2B 官网，本质上是在缩短客户理解企业的时间。Flexiv 项目中另一个重要改善，是通过 3D 动态展示增强复杂产品的说服力。 智能机器人产品的优势很多时候是动态的。机器人的运动轨迹、关节控制、力控表现、协作方式、应用细节，很难通过静态图片完整呈现。STOYARD 借助 3D 模型场景、动态渲染和视频混剪，模拟真实光照、材质与运动状态，让产品能力以更直观、更具沉浸感的方式呈现出来。 #### 这类 3D 动态内容不仅是视觉增强，更是商业沟通工具。 它可以帮助销售团队更高效地讲解产品，帮助客户更快理解技术差异，也能在展会、海外传播、投资沟通和品牌展示中被反复使用。对于机器人、工业自动化、智能装备、半导体设备、新能源装备等先进制造企业来说，官网中的动态内容资产，往往可以成为长期复用的品牌资产。 #### 这也是 STOYARD 在这类项目中的价值：不只是设计页面，而是为企业建立一套可持续使用的数字内容系统。 很多中国先进制造企业在品牌出海时会遇到类似问题：技术很强，但表达不够国际化；产品很多，但页面结构不清楚；参数完整，但客户看不出差异；官网上线了，但不能支撑销售、展会和长期运营。 Flexiv 官网的改善，正是围绕这些问题展开。 它通过更清晰的信息架构，让客户更快找到产品、服务、案例、新闻和 FAQ；通过响应式设计，让桌面端、移动端和不同访问场景保持一致体验；通过统一的色彩、字体、字号比例和视觉系统，让企业形象更稳定；通过产品卖点拆分和动态图形内容，让复杂技术更容易被理解；通过全栈开发和端到端交付，让设计方案真正落地上线，并具备长期运营基础。 **这些改善最终能带来的价值：** **更短的客户理解路径。** **更专业的全球品牌形象。** **更高效的销售沟通素材。** **更清晰的产品和解决方案表达。** **更适合展会、媒体和海外传播的数字入口。** **更稳定的多设备访问体验。** **更容易持续更新和维护的官网系统。** **更强的 B2B 客户信任感和合作意愿。** 当然，官网无法单独决定一家企业的商业结果，但它会显著影响客户第一次理解企业的方式。尤其是在先进制造、智能机器人和工业自动化领域，客户决策周期长、技术门槛高、合作金额大，一个成熟完整的官网，往往是建立信任的第一步。 这也是为什么中国先进制造企业出海时，官网不能只被看作设计项目，而应该被看作品牌数字化基础设施。 从 Flexiv 非夕科技全球官网可以看到，STOYARD 提供的不是单点视觉设计，而是一套从策略、信息架构、UX、视觉系统、3D 动态内容、产品卖点转译到全栈开发上线的成熟完整交付。 对于正在全球化的中国先进制造企业来说，这类服务的价值在于：帮助企业把真实的技术实力，转化为全球客户能够快速看懂、愿意相信、方便转发、可以持续访问的数字化表达。 当一家企业已经具备产品、技术、融资和市场规模时，官网要做的事情就不只是“介绍自己”，而是要成为企业进入全球市场的数字前台。 **优秀的技术型 B2B 官网应该同时具备三种能力：** **讲清楚复杂技术** **呈现可信赖的产品实力** **并支撑企业面向全球客户的长期沟通** 这正是中国先进制造企业品牌出海过程中，越来越需要的解决方案能力。 关键词** 智能机器人官网设计、先进制造企业官网建设、中国先进制造品牌出海、技术型 B2B 官网设计、全球品牌官网定制、工业机器人官网设计、复杂产品卖点转译、3D 产品展示网站、产品解决方案页面设计、全栈开发端到端交付、成熟完整的交付能力、先进制造品牌数字化、技术服务能力、Flexiv 非夕科技官网、STOYARD 官网定制。 参考来源： [非夕科技官网 - 关于我们](https://www.flexiv.cn/about) [非夕科技官网 - 非夕历程](https://www.flexiv.cn/history) [新浪财经：非夕科技完成 C 轮亿级美元融资](https://finance.sina.com.cn/roll/2025-06-23/doc-infazvxp0073318.shtml) [TexAu Flexiv Robotics Company Profile](https://www.texau.com/profiles/flexiv-robotics) ## English Content > Taking Flexiv's global official website as an example, the STOYARD helps intelligent robots and advanced manufacturing enterprises to establish mature and complete official website solutions for global customers through brand research, UX information arch  # ### How do China's advanced manufacturing enterprises do the global official website? From the Flexiv non-night technology to see the technology-based B2B brand to sea. China's advanced manufacturing enterprises are entering a new stage. In the past, many companies' competitive advantages came mainly from technology, production capacity, supply chain and cost efficiency. However, when these enterprises begin to serve global customers, enter the international market, participate in overseas exhibitions, and connect with multinational enterprises and industrial partners, the official website is no longer just an enterprise introduction page, but a core digital platform for brand sailing, sales communication and technical expression. Flexiv Technology is such a typical case.  Founded in 2016 with a core founding team from Stanford University's Robotics and Artificial Intelligence Laboratory, it is a general intelligent robotics company focusing on adaptive robotics. Its products integrate industrial-grade force control, computer vision and artificial intelligence technology to provide overall solutions based on robot systems for manufacturing, medical, logistics, agriculture and other industries. From the public information, non-evening already has a strong capital and market endorsement. The official website of Fexi disclosed that it had completed nearly 100 million US dollars of financing, with a valuation of unicorn level. In June 2025, Sina Finance and Economics reported that Fexi had completed C rounds of billion-dollar financing. TexAu, a third-party company database, shows that Flexiv has accumulated financing of about US $0.322 billion, with a valuation of about US $1 billion. For an advanced manufacturing company facing the global market, this scale means that the official website must take on a higher level of brand expression tasks. It faces not only ordinary visitors, but also global customers, channel partners, investment institutions, industry media, recruitment targets, exhibition visitors and potential partners. Therefore, the focus of the design of Flexiv's global official website is not to be a "website with a sense of science and technology", but to answer a more practical question:How can a Chinese intelligent robot enterprise with global competitiveness make the world understand its technology, products and solution capabilities faster through its official website?** In this kind of technical B2B website, the most difficult is not to display information, but to reorganize information. The products of intelligent robot enterprises often have a high technology density. Capabilities such as force control, visual recognition, adaptive control, AI algorithms, flexible manufacturing, and industrial collaboration are very important to industry customers, but if they are only presented in terms of parameters and terminology, it is difficult for customers to quickly establish judgments. The first thing STOYARD did in the Flexiv project was to dismantle and reorganize the business needs, market context, product structure and user paths. The official website project is split into stages such as market and brand research, UX and framework construction, design deepening, dynamic content production and technology development and delivery. This process seems to be making a website, but it is actually helping enterprises to establish a digital expression system for global customers. #### For similar Chinese advanced manufacturing enterprises, this is very critical. Many companies have strong technical strength, but the official website is still stuck in the "company profile product list news dynamic" stage. Such a website can provide information, but it is difficult to form a persuasive. The official website, which is truly oriented to the global market, needs to transform the technological advantages of enterprises into values that customers can understand, transform product parameters into application scenarios, and transform R & D capabilities into reliable solution capabilities. #### One of the core improvements of the Flexiv website is to upgrade product display to solution expression. The adaptive robot is not a single device, but a set of robot system capabilities for complex working conditions. It needs to be applied in different scenarios such as manufacturing, medical treatment, logistics and agriculture. Different customers have different concerns: some focus on automation efficiency, some focus on flexible production, some focus on the ability to adapt to complex environments, and some focus on collaboration with existing equipment and systems. Therefore, the official website can not only tell users "what products we have", but also tell users "what problems these products can solve". In the project, the STOYARD split and restructured the selling points of the product, transforming each core advantage into more specific and clearer page content, and assisting expression through icon, dynamic graphics, high-definition rendering, real-machine application materials, etc. In this way, potential customers can understand the product capability and application value more quickly even if they are not exposed to the physical product. #### This is very important for China's advanced manufacturing enterprises to go to sea. When selecting suppliers, overseas customers often do not arrange an in-depth meeting first, but first judge whether the enterprise is professional, whether the product is clear, whether the technology is credible, whether the case is referable, and whether the service is complete through official website. If the official website cannot build trust in a short period of time, the opportunity for subsequent communication will be reduced. #### Therefore, a mature B2B website is essentially shortening the time for customers to understand the enterprise. Another important improvement in the Flexiv project is to enhance the persuasiveness of complex products through 3D dynamic display. The advantages of intelligent robot products are often dynamic. The robot's motion trajectory, joint control, force control performance, collaboration, and application details are difficult to be fully presented through static images. STOYARD use 3D model scenes, dynamic rendering and video mixing to simulate real lighting, materials and motion states, allowing product capabilities to be presented in a more intuitive and immersive way. #### This kind of 3D dynamic content is not only a visual enhancement, but also a business communication tool. It can help sales teams explain products more efficiently, help customers understand technical differences faster, and can also be used repeatedly in exhibitions, overseas communication, investment communication and brand display. For advanced manufacturing companies such as robotics, industrial automation, intelligent equipment, semiconductor equipment, and new energy equipment, the dynamic content assets in the official website can often become long-term reusable brand assets. #### This is also the value of STOYARD in these types of projects: not just designing pages, but building a sustainable digital content system for businesses. Many Chinese advanced manufacturing enterprises will encounter similar problems when their brands go out to sea: the technology is very strong, but the expression is not international enough; there are many products, but the page structure is not clear; the parameters are complete, but the customers can not see the difference; the official website is online, but it can not support sales, exhibitions and long-term operations. The improvement of the Flexiv website is precisely around these issues. It enables customers to find products, services, cases, news and FAQ faster through a clearer information architecture. Through responsive design, the desktop, mobile and different access scenarios maintain a consistent experience; Through a unified color, font, font size ratio and visual system, the corporate image is more stable; Through product selling point splitting and dynamic graphic content, complex technologies are easier to understand; through full-stack development and end-to-end delivery, the design solution is truly live and has a long-term operating foundation. **The ultimate value of these improvements:** **Shorter path to customer understanding.** **More professional global brand image.** **More efficient sales communication material.** **A clearer expression of products and solutions.** **A digital portal more suitable for exhibitions, media and overseas communication.** **More stable multi-device access experience.** **It is easier to continuously update and maintain the official website system.** **Strong B2B customer trust and willingness to cooperate.** Of course, the company alone cannot determine the business outcome of a business, but it can significantly affect the way customers understand the business for the first time. Especially in the fields of advanced manufacturing, intelligent robots and industrial automation, customer decision-making cycle is long, technical threshold is high, and cooperation amount is large. A mature and complete official website is often the first step to build trust. This is why when Chinese advanced manufacturing companies go out to sea, the official website should not only be regarded as a design project, but should be regarded as a brand digital infrastructure. As can be seen from the global official website of Flexiv Fexi Technology, what the STOYARD provides is not a single point of visual design, but a set of mature and complete delivery from strategy, information architecture, UX, visual system, 3D dynamic content, product selling point translation to full stack development and online. For Chinese advanced manufacturing companies that are globalizing, the value of this type of service is to help companies transform their true technical strength into digital expressions that global customers can quickly understand, believe, easily forward, and continuously access. When an enterprise already has products, technology, financing and market scale, the official website should not only "introduce itself", but also become the digital front desk for the enterprise to enter the global market. **Excellent technical B2B website should have three abilities at the same time:** **Speak clearly about complex technology** **Presenting reliable product strength** **And support the long-term communication of enterprises to global customers** This is exactly the solution capability that China's advanced manufacturing enterprises need more and more in the process of going out to sea. Keywords** Intelligent robot official website design, advanced manufacturing enterprise official website construction, China's advanced manufacturing brand going to sea, technical B2B official website design, global brand official website customization, industrial robot official website design, complex product selling point translation, 3D product display website, product solution page design, full stack development end-to-end delivery, mature and complete delivery capability, advanced manufacturing brand digitization, technical service capability, Flexiv non-evening technology official website, STOYARD official website customization. Reference source: [Fei Xi Technology official website-About Us](https://www.flexiv.cn/about) [Official website of non-evening science and technology-non-evening course](https://www.flexiv.cn/history) [Sina Finance and Economics: Faixi Technology Completed Round C Billion Dollar Financing](https://finance.sina.com.cn/roll/2025-06-23/doc-infazvxp0073318.shtml) [TexAu Flexiv Robotics公司档案](https://www.texau.com/profiles/flexiv-robotics)