I own two office chairs, one for my home office and another for use at my company.
The chair at home has a Nordic style, reminiscent of IKEA's design. It's characterized by a minimalist and sleek appearance, with beautiful water-drop-like lines, and a complete black color scheme without any visible screws. About ten years ago, upon my first encounter, I was instantly drawn to it and purchased several, initially intending them for use as dining chairs. However, since I frequently work or conduct meetings at my dining table at home, I find myself sitting on this chair quite often. Despite its aesthetic appeal, its rigidity leads to discomfort after a short period, prompting a need to move and adjust my stiff neck and back. Yet, I haven't replaced it due to its compact size and elegant appearance. I believe no one would prefer a bulky, ergonomic chair in a beautifully decorated dining space.
The other chair, used at my company, is a recent purchase, following a series of 4-5 office chairs. It's from the highest-end product line of a domestic brand. This chair has a sturdy design, incorporates a novel breathable elastic fabric technology, and ensures a tireless sitting experience. It's equipped with a rich set of features, providing various angles of adjustment and catering to different minor needs. Sitting on this chair for an entire day doesn't lead to fatigue, and it even allows for a 160-degree recline for short rests. Apart from its bulky appearance, it lacks significant drawbacks and is a typical representative of practicality.
This leads me to contemplate:
As an office chair is a tool for sitting, comfort is crucial. The main selling points from vendors should ideally focus on how comfortable it is to sit in, featuring ergonomic design and multifunctionality. These are the objective strengths of the product. I can think of leveraging certain figures to appeal to users, such as "108 adjustable settings," "360-degree rotation," and so forth.
However, for users, a chair is also a prominent part of their space. A chair that matches your aesthetic taste and has an appealing color can uplift your mood, right? It might be hard and uncomfortable, but its elegance and grace can add emotional value. For this individual, this is also a rational reason for purchase.
In a fiercely competitive market where users face a choice between two options, meaning they can only buy one chair, which chair would be more popular?
Another intriguing question arises: If a company could only choose to produce one type of chair, which one would it opt for?