Boundaries and trends in digital design.

We emphasize the importance of introducing dynamic elements in digital products. This indicates that by adding animations, videos, scrolling effects, and leveraging the characteristics of both technical development and the hardware itself, interactive projects can become more eye-catching, capturing the user's attention.

Taking a product website as an example, let's delve into the advantages of incorporating dynamics:

Visual Appeal: Dynamic elements enhance the visual appeal of the website. Compared to static designs, dynamic effects make the page more lively and interesting, sparking the user's curiosity and interest.

Interactive Experience: Dynamic design elevates the user's interactive experience. For instance, subtle animations or interactive effects on page elements create a sense of responsiveness, increasing user engagement. It also enhances the brand's texture.

Information Conveyance: Dynamic effects can be used to convey information more effectively. Using animation or videos to showcase product features, service processes, etc., makes it easier for users to understand and remember, improving information delivery.

Brand Texture: Dynamic design contributes to showcasing the brand's personality and texture. Clever use of animations and effects aligns the website more closely with the brand image, leaving a lasting impression on users.

Guiding Focus: Dynamic elements can guide the user's attention, highlighting important information or action buttons. This helps improve the navigability of the page and user conversion rates.

Fashion Trends: Incorporating dynamic effects in website design aligns with current design trends. Many modern websites adopt animations and interactive effects, helping to maintain a contemporary appearance.

In 2019, OnePlus invited us to discuss the direction for upgrading the design of the OnePlus official website. We provided suggestions, including the idea that the overall trend for future technology hardware brand websites should be dynamic, possibly even adopting full-video content for presentation and explanation.

However, the use of 'motion' should be approached with caution to ensure it doesn't impact user experience. Avoiding excessive showiness or complexity is crucial to prevent distracting users or increasing page loading times. Thoughtful application of dynamic design, serving user experience and website goals, will contribute more effectively to grabbing attention, especially with the accelerated trend due to the emergence of AI.