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Approach

It looks like an office worker, but he is actually a superman.

This may be a concept we like more. In a story, we see a plain protagonist counterattack into a hero. At that moment, it is extremely exciting. There may be too many people who are ordinary. There will be more resonance. In the design, we design a brand, which may be gentle when it appears on the drawing board, but it is really dynamic. Just like Superman in the office, the ordinary low-key white-collar is his "camouflage", when activated, the world will be the same.